London based creative director
& children's book author
---- After law school and a fun year in Brazil I began a creative career in Paris, working as a freelance copywriter, magazine editor and journalist. In 2010, I moved to London and loved the city so much I never left.
As a creative I've worked with leading tech, mobility and luxury brands across all advertising media from TV to social, outdoor and print. I've generated award winning ideas, localised many campaigns for Europe and MERTS, led EMEA teams and projects.
The brand's values are always at the back of my mind when I look for ideas. I believe in clear strategies and simple ideas shared on the right media. Stuff that will have an impact on sales and make a dent in culture.
Because I love stories and the superpower that is a child’s imagination, I also write books and scripts for kids.